Canon communications, the organizer of the famous series of Medtec shows all around the world now presents a new event in Zürich, Switzerland. Orthotec will take place on September 29th and 30th. To know the reason for the very existence of this professional show dedicated to the orthopedic market and learn a little bit more about this particular media, we’ve met with Mark Temple-Smith, Head of trade shows for Europe and Asia with Canon Communications.
You have organized the Medtec shows with substantial success; now you propose another show targeted at an even narrower market, why? The orthopedic business has one of the highest growth rates in the medical business. Driven by demographic changes, this market is pushing innovation further and further. New types of orthopedic devices and material are continually brought to market, regulations are evolving and companies are in urgent need of information. We aim to create the perfect platform for these purposes.
Wouldn’t it have been easier to link it with Medtec (in another hall for instance) rather than creating another show? We decided to organize this show because we are aiming at a niche market and highly targeted participants. These focused people welcome smaller more precise events. The first event will take place in Zürich with 70 specialised exhibitors.
Why this location? Switzerland has the perfect location for a Pan-European event like Orthotec. It is not far from any European country and flight connections are ideal. Moreover, the country includes factories from all the main players active in this field as well as hundreds and hundreds of smaller innovative manufacturers and sub-contractors for this industry. A lot of innovation also comes from these small and mid-sized companies. It is then the ideal meeting point for this industry.
To be continued...
To know more about Canon strategy and Orthotec, do not miss our next issue.
For more information about Orthotec Europe go here. To see the global Canon Communications calendar go here.
