At the recent EMO in Hannover the Swiss company presented quite a lot of novelties regarding machines and solutions, today the producer unveils a new website, evolution or revolution? We called Brice Renggli Head of Marketing to chat about it.
At first glance the new website seems full of information but we can find our way quite efficiently. Those willing to find quick information about a machine will be satisfied as well as those looking for investor relations information. But there is more as the website also includes basic information on Swiss type turning, milling and also surface processing (as a new addition in the company’s product portfolio) or tips and tricks.
Why a new website "It’s been a while since we completely changed our website (read: more than 5 years; i.e. quite a long time on the web) and we wanted to offer our products a nice and efficient actualized showcase" says Brice Renggli.
Quick interview Eurotec: Your new website comprises more than 1’000 pages per language, isn’t it a weak point to find the information quickly? Brice Renggli: In fact the amount of information is not really relevant on that case, either you have a good system of navigation or you don’t have it. In developing this new website we’ve had some clear objectives and a better access to information was our top priority.
Eurotec: What are the main differences for customers? Brice Renggli: As I said above, first a far better ergonomics and way to find information, then better quality on every media (like video) and with better users experiences on any device (smartphones for instance). They can also use a search function that works very well, again to ensure quick access to the information.
Eurotec: Do you have a system open to the future… and how often will you make the website evolve? Brice Renggli: The system we have chosen allows us to be very active and it is our aim to make it alive indeed. Regarding the future, we have a lot of projects to give more value to visitors and customers. We think about password protected accesses with dedicated content and much more, but it’s too early to discuss about these.
Tornos completely renews its image on the web, it’s worth paying them a visit. We will come back on new services as soon as we know more.
TORNOS S.A. Rue Industrielle 111 CH-2740 MOUTIER Suisse Tel. +41 32 494 44 44 Fax +41 32 494 49 03 www.tornos.com
