Sales of investment goods is never really simple, neither for new nor for second hand. In both cases, the sale of the second machine is conditioned by the performance of the first. In the case of a new machine, it is the brand that is "colored" by the experience with the first purchase. In the case of second-hand deals, it is the image of the company who made the sale which is affected. Meeting with Mr. Frank Délétraz, Director of RD Machine-Outils (France).
To "new machines actors", there are two ways to see the second-hand market, either as competitor or as partner that maintains their brand image. Mr. Délétraz says: "After 10 years, a Tornos machine is always a Tornos (Mr. Délétraz spoke about Tornos, but the comment is valid for many other brands) which is still valuable. It cannot replace an investment in new technology for a client, but it can always "make money" in the hands of its future users". No matter how manufacturers perceive this activity positively or negatively, machines are to be found on the second-hand market. As an actor specialized in this field, RD Machine-Outils makes business all around the world and offers an alternative to the persons wishing to acquire a means of production.
22 years to the service of markets Over the years, the way to look at second-hand business has largely evolved and RD Machine-Outils is certainly one of the actors of this change. The company has grown on a basis of transparence and quality. Mr. Délétraz says: "Our goal is to satisfy our customers and our future depends on this satisfaction. If clients are satisfied, they are likely to come back when needs arise, for us it is our best reward". A new business is booming for RD Machine-Outils; second-hand equipment and accessories. Mr. Délétraz says: "This activity is fully complementary and allows us to satisfy our customers even more ".
A very professional approach The process of purchasing a second-hand machine looks more and more like the one of purchasing a new machine. Professionals present their technical and commercial requirements and vendor respond. Where the difference is obvious, is in term of reactivity. For instance during my visit, Mr. Délétraz received a request from a potential customer from Germany. After a few minutes a meeting was set up for the customer to come the day after to see the machine… regarding the delivery, I don’t know, but perhaps already two days later! Unbeatable reactivity! Another element of differentiation is the globalization of the offered service. Which amongst the machines manufacturer can boast of having a website in eight languages? RD Machine-Outils has done it.
Doing business To make a deal, the offer must meet the demand and this is the strength of RD Machine-Outils. The company can offer tailor-made solutions to its customers based on his broad stock. At the very moment the customer has a problem, RD Machine-Outils certainly has an available solution.
Its stock is updated online on www.rdmo.com. Do not hesitate to visit it and to bookmark it, good deals don’t wait.
RD Machines-Outils SAS 77 allée de l’industrie Aux Tuileries F-74130 - Contamine sur Arve Tel : +33 4 50 03 90 77 Fax : +33 4 50 03 66 79 www.rdmo.com [email protected]
We will go into deeper details of RD Machines-Outils and the business of second-hand machines in our next issue. Don’t miss it.
